This year will be the year where all businesses will realize that they need to have a social media presence, just like they need to have a web presence.
With a well orchestrated social media campaign I can recruit and headhunt the exact match for your company's next mission critical hire.
Businesses will continue to realize the value in new media marketing.
Every brand will establish, at minimum, an online listening strategy in 2010; most businesses will find themselves in the need to set up a social networking protocol and strategic plan.
In 2010, we will see businesses listening, interacting and engaging on social media outlets on a much larger scale.
Those that take the time to develop a sound strategy that is tied to business objectives will garner the highest returns.
Psychology and behavior of how to use social marketing properly will become more important in developing effective social media strategy in 2010.
The industry will see a dramatic acceleration of people trying to friend source purchase and commerce recommendations instead of crowd sourcing.
Crowd sourcing is tapping into the wisdom of the crowds, friend sourcing is the wisdom of your friends.
There is no more powerful advice than that from people you know and trust, and since social connections are reaching into the triple digits for most people who participate, it is now viable to be able to source advice, recommendations and purchases for many items from those friends.
In the real estate rental industry, Second Porch is leading the way in this regard for vacation rentals and home trading where trust is paramount when giving up keys to a highly valued home is involved.
Expect to see this trend move into other areas as well.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.
Do you want to learn more about Social Media? If so, read about and download my brand new free industry research white paper Social Media: A Primer [http://drdavehaleonline.
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