Google may have made more revenues in the past but Facebook is overtaking them.
Clearly, Facebook is using a different advertising strategy different from other sites.
Let's take a closer look on what makes Facebook advertising different and why they have speedily generated 500,000,000 registered users overtime surpassing established advertising companies.
Why has Facebook become a threat as a business gaining supremacy? Facebook is using the social graph or activities to target people.
Google on the other hand allow users to position or direct their needs through specific terms or queries.
Google marketers pay to be advertised, Facebook advertising is different because it allows advertisers to understand their audience.
Facebook is currently using people's likes and interests.
Instead, Google uses keywords.
There is a 1:20 significant difference in the expense an advertiser has using Facebook over Google.
Imagine the savings.
Google together with the advertisers depend on keywords which is a tangible behavior to attract an audience.
Most of Facebook users are registered and honestly give out intangible information about them which is then used by Facebook to assist advertisers to attract their target viewers.
Since the audience in Facebook gives information on their interests and advertisers can readily offer a product matching these, advertisers can then effectively sell their product with lesser clicks, thus, lesser expense.
The advertising for Google on the other hand is search-based so they have to type in keywords in the search engine and execute a lot of clicks before the ad emerges.
Google uses Search Advertising as opposed to what Facebook uses which is Display Advertising.
Google allows a user to search keywords while Facebook matches the keywords to a person's likes and interests and displays these stand-out advertisements in front of the user.
Yes, you may not really find well-targeted AdWords in Facebook but you will always find a tailor fitted advertisement at the sidebar.
Facebook advertising is different since it uses straightforward demographics to narrowly attract a specific user.
Google is created into a pay-per-click (PPC) advertising so the advertisement can be seen one-time only when the search engine is used.
Conversely, there is a tendency for users in Facebook to eventually see blindly through advertisements since as a social networking site, users may see your advertisement frequently so advertisers has to create or design many ads or change their ads multiple times.
There may be some groups where Facebook advertising may not work but in reality it is very effective for most people since it is accurately targeted that the advertisers always get the precise kind of people clicking on their advertisements.
This new method of advertising is hitting good statistics and a new value to both users and advertisers.