If you need to use your Web site to find new clients or customers or new business prospects, or if you need to establish a strong online president, a social media marketing plan can do these things and help save you money.
What many people don't realize is that a comprehensive social media marketing plan is very similar to guerrilla advertising, which has been a growing way for businesses to gain publicity without spending much money.
Guerrilla marketing isn't new.
It focuses on less expenditure.
Yes, with a little money you can have effective and useful advertisement.
When conducted appropriately, it confronts consumers at unexpected situations and makes a strong mark on them.
The social media marketing plan offers a fantastic opportunity to build on this simple approach with the dynamic characteristics of the Internet.
As people have grown more accustomed to browsing the web, they have been more adept at picking up on advertising messages.
Pop-up windows don't work anymore, as internet users ignore them.
Social media marketing plan have grown in cost as well as effectiveness.
These programs report on page views or clicks and may produce useless leads.
A social media marketing plan takes advantage of the shortcomings that more traditional promotional strategies use, using the ideals of basic guerrilla advertising.
How do you compete against competitors with deeper pockets and more of a presence? Well you can go after consumers directly, reaching out to them on a personal, one-on-one basis that doesn't cost much money at all.
Sharing information on social networking sites is how this is achieved.
High qualified prospects can be found with friends who have similar interests.
You can share stories, links and other pieces of content that enable you to spread the word about your company without blatantly advertising.
The best part is that sometimes your article can "go viral," which means that it gets popular online and spreads quickly from person to person.
Having your customers do all of your advertising for you at no cost is a pretty sweet deal.
We want better sales.
Referrals from friends and family are many times more helpful than fixed and formal advertisements.
In today's tech-savvy world, creating a thorough social media marketing plan is the best way to engage in guerrilla advertising and marketing.
You will make favorable impressions and reach out to prospects on their own level without needing to advertise directly.
You'll save money on your campaigns as opposed to larger, more generic promotional strategies and you'll be finding a group of people who are far more interested in what you actually have to say.
A social media marketing plan possesses the added potential of viral growth at no cost.
This is all of the benefit of other marketing plans with no downside.