All the companies using Twitter Internet marketing strategies keep one point in mind - build a relationship with the customer.
Enhanced customer relationships are a fantastic Twitter marketing plan because it engages the customers.
Let us look at some of the ways we can engage our customers as part of our Twitter marketing campaign.
Customers don't like people who are too direct in their approach and obtrusive.
You need not tell your customers that you are trying to sell or market.
When you send tweets to your customers, make them feel that you are doing it for their benefit.
For example, the tweet that says "5 ways you can reduce weight to lead a healthy life" is a very effective tweet.
You are giving a concrete number to your customer and your tweet seems to aim at their well being.
Some of your customers are bound to feel good about this tweet.
You must converse with your customers.
When someone sends a tweet, you must send an appropriate reply.
This act of yours will make the customer feel important and cared for.
If you did something right, tell the world.
If you did something wrong, make sure you admit quickly and without any conditions attached to it.
Send helpful tweets to your customers.
When you know that a certain group of your customers are interested in a certain product, send them links to articles and blogs related to that product.
Follow it up with a direct marketing tweet for the same product.
They will feel happy and in some cases, obliged to follow the link contained in the second tweet.
The best way to build customer relationship in Twitter is to be discrete, honest and communicative.
When you keep these points in mind, your Twitter marketing campaign is bound to hit the sky.