As a business owner, you may be looking for additional, albeit effective, ways of reaching your customers, clients, or patients.
You have probably tried and exhausted all the traditional methods.
If that's the case, how about using SMS or Short Messaging Service.
SMS Marketing, also known as Mobile Text Marketing, has increasingly become the choice for many companies because of its far reaching potential and because it's not price inhibitive.
In order for it to be effective, mobile marketing must be incorporated into any businesses 'general marketing strategy and accompanied by e-mail marketing as well as other forms of advertising.
Here are three basic strategies that can be used to ensure your SMS or Mobile Text Marketing campaign is successful.
Target Your Customers As a business owner, it's imperative to know who your target market is.
Are you trying to obtain new customers or retain existing ones? Once you've decided on your target market, it's easier to design the type of campaign to undertake.
For example, if you're a beauty shop looking to reach new clients, you could send out flyers with a message saying, "Text NEW to 12345 and get a coupon for a free consultation.
" However, to involve your existing clients, put up signage in your salon saying, "Text VIP to 12345 to join our VIP club.
" Be Creative with Your Content As a mobile text marker, you need to remember you are limited to 160 characters and will need to be able to get your message across as effectively as possible.
In other words, your message has to be simple, succinct, and to the point.
This provides you with an opportunity to get your creativity juices started by using abbreviations for services offered or product descriptions that will capture your targeted clients' attention and spur them into action.
Select a Feature Rich Mobile Marketing Provider While being creative, it may be necessary to add a subject line that will enable your customers to identify you.
Not all providers allow for this, so your company name may be included in the 160-character count.
Shopping around may enable you to find providers that offer Sending ID and enables you to include your name or business name without compromising on space.
That way, you have more room for your creative, eye catching, content that can be used as a call to action.
In addition to the Sender ID, your choice provider must also be able to provide you with the ability to send bulk text messaging to all your customers in your database as well as to monitor your campaign performance, giving you the opportunity to make changes if necessary.