When it comes to retail interior design it is important that a store is attractive to the customer. Your window display will draw them in but then your store needs to live up to the expectations that your window display provides.

When it comes to the different times throughout the years and holidays it is important that your store reflects these as there is often a related promotion or an increase in sales and so the sooner your store is decorated the sooner you will see a change in sales due to your store decoration.

August is the time when a lot of people are preparing to go back to school, whether thats parents buying uniform, or university students buying stationary and textbooks. Many stores will take advantage of the back to school period and have promotions on a number of different products, from bags to underwear.

Everyone who is attending school will need something new and for most people they will refresh all of their supplies and have everything new to start the school year with. For many people it is important that they get all new supplies especially for older children and younger teenagers as they dont want to be seen as the person with the same clothes and stationary as last year.

Going back to school is a very big time for retailers and to make the most of it you need to ensure that your store is designed to manage it along with the appropriate advertising. All back to school bags, books and stationary should be located in one place just as all back to school clothes and uniform should be located in one place. By ensuring everything is together no one can miss out on what items you are offering as being ideal for taking to school.

As a large store it is important to have signs advertising that you have back to school stock and also to direct people in the direction of that stock. You may have it at the front of your store but if someone has come in looking for something else they may have missed it so you need to direct them back there. If your store has multiple entrances then it is even more important to direct people to your back to school stock as they could have come in at the opposite end of the store and may only look in the area you normally stock stationary, or school items and this area will generally only offer a small selection of the stock you have in.

All your displays need to be appropriate and this means that you cant mix your summer display with your back to school display, no mannequins in swimwear with a calculator and textbook. You need to have mannequins dressed in school clothing, wearing suitable school shoes, and then having a calculator and textbook, or a new bag and lunch box. If you dont get your internal display right people wont stay to look at the products you are offering for going back to school.

When your display is the very best it can be and people know where your back to school items are you will see an increase in the sale of these items from the time before the display. If you arent promoting your back to school items within the store you will find that people often miss them because most stores advertise their back to school stock and without that people will just assume that you dont have any stock.

Your retail interior design is important for the sale of your products.