There are a surprising number of MLM marketers who are not getting the internet marketing training they need, in order to be successful.
Many times it is because they are older and set in their ways.
You do not need to be older to have mental block about these things, but you should make an effort to deal with them and move past them.
The ability to use the internet in the correct manner is absolutely critical for success in twenty first century MLM.
The industry is changing and you need to adapt to it.
The big hotel meetings in the city are quickly being replaced with worldwide online video conferences.
The three way phone call is becoming the three way Skype call.
The 3 foot rule is no longer even needed.
Why would you feel the need to try to qualify everyone who comes within three feet of you, everywhere you go, 24 hours a day, when you can use the internet to target prospects who actually want to hear about what you have to offer? Even if you don't want to give up the interpersonal conversational style that has served you well, why not add to your options? If you give someone an elevator presentation and she seems interested, but she is hesitant to give you her phone number or email address, what are you going to do? You could give her the company business card with the company website URL.
She might look at it, but the odds are low she will sign up.
It would be much better to send her to your personal web page.
It has your name and picture, and it can talk about what the program has done for your life.
The most important part of your page is the lead capture form where she can leave her email address.
You will have a nice enticement, giving away something of value, to get her to do that.
Then you will have many opportunities to continue to give value and create a sense of trust.
She will be able to get in touch with you and you can continue to tell why your opportunity is so special.
The aspect of the internet that is of the most value for multi-level marketers, is its ability to bring them free traffic from the search engines.
It's not simply because it is free, but also because it is so precisely targeted, thanks to keyword research, that lets you target specific terms people use, when they are already actively searching for the kind of opportunity that you are promoting.
You are actually going to get qualified prospects who come to you, instead of you, trying to talk people into joining who have no interest in what you are doing.
That's quite a difference, isn't it? Perhaps you now are comprehending why internet marketing training is so absolutely vital.