The cost factor of participating in a trade show can be quite substantial, but the results in sales and leads can far out-weigh the costs.
Although it is important to try to set up the display by being cost conscious, it also means not cutting corners to the point where it is going to affect the overall appearance and functionality of the exhibit itself.
One area that often tends to suffer from cost cuts is the furniture rental.
Many exhibitors feel that the furniture is just an addition to the ambiance of the exhibit and not a necessary one.
What you need to think of is that each visitor to your display is a potential client.
If you were bringing this client to your home to discuss business, no doubt you would ensure your home was fully presentable.
You need to apply the same thinking for your exhibition approach.
Not only is it important to include accessory items as part of your display, making the right choices is just as important.
First you need to decide how many pieces you will need.
Are you looking to have an area set up where you can discuss business with clients in a comfortable setting? You want to utilize a section of your display area that is away from the mainstream of visitors entering your setup for this.
This means you must chose the appropriate size furniture for the designated area.
It could be something as simple as an attractive table with some comfortable chairs.
Or if you wanted to create a more relaxed and homey look, you could opt for a small lounge and a few chairs to match.
Style and color is going to be something you need to pay attention to as well.
You want your exhibition furniture to serve the purpose it is needed for, but you also want it to enhance and blend in with the rest of your display.
Most likely your exhibition is based around a theme, and you want all of the components that are needed to set up an attractive display to complement each other.
Just by paying attention to the small details that include the furniture rental for your exhibition, it can mean a great deal more success with your marketing direct tactics.
You want to be sure that you get a good return on your investment when it comes to the expenses of marketing such as this.