On another end of the search engine optimization world, one can basically cut SEO into two major parts - garnering as many quality inbound links as possible and the art of placing the right keywords and keyword phrases in their proper places and both make the most essential components of your search engine optimization campaign.
Well of course there are other major things to put into consideration such as content but that is altogether another topic that we have to discuss in full length in another article.
The position that your keywords are placed plays a vital role in the determination of your search engine ranking and the closer your keywords are to the top of the page, the better most especially if you can squeeze them into the very first full sentence without compromising the coherence and quality of your article.
If what you have is a site with a long left hand sidebar, make the first cell in the left hand column blank and put the sidebar in the second cell.
Your search engine optimization campaign is greatly affected by your outbound links and the search engines put great weight on the number of related pages on other sites especially those sites with relatively high PR and being linked to them is construed as you also being in the know on the central topic being discussed.
At the same time, the search engines love the idea of sharing good and helpful resources and pointing visitors to other related information that can be found in other sites rather than being selfish and accumulating all the visitors on your site without any way of getting out.
In this regard, it is not only important to maintain links with relevant and worthy sites but at the same time you also have to make sure that you discard the connection that between you and dead links, making sure that all your links are working and that they bring utmost quality information and up to date data since it is quite obvious that Google and the other search engines frowns upon web sites that have dead links and penalizes them.
There are available software programs that can automatically check your links as well as other online services.
Minimize the number of extraneous codes on your web pages because the speed of loading of a specific website can also have a significant effect on your search engine optimization plans since who would want to browse a website that runs slow and loads pages as patiently as a turtle trying to win a race.
In this day and age, people put more emphasis on speed and ease of use so the web pages that you have should be lean and should load faster.