A great way to bring traffic to your online business is with pay-per-click (PPC) advertising.
The key to success with PPC search engine internet marketing is striking a balance between your bidding amount and the wording of the ad itself.
This article will describe some bidding strategies to maximize profitability.
Most people start their PPC search engine internet marketing campaign by coming up with a list of keywords with which to advertise and then bid the minimum amount for those ads.
Then they wonder why they get low impressions, low click-through-rates (CTR) and little to no traffic.
So why do they bid the minimum amount? There is a general impression that you can rank higher than your competitors by bidding low and focusing solely on the keywords in your ads to increase your CTR.
Which is true, but a high ranking depends on other factors than keyword CTR.
Your minimum bid also plays a part, as well as other factors.
Let's look at two possibilities, by only using CTR and minimum bid amount.
Joe bids $0.
30 and has a CTR of 2%.
Jane bids $0.
10 and has a CTR of 4% - double that of Joe's.
Who do you think will rank higher? In this example, Joe will rank higher even though Jane's CTR is twice that of his.
Now, Google AdWords isn't that simple, but it should demonstrate the importance that the bid amount plays in your rankings.
And, your bid will also affect your CTR as well, which will be covered in part 2, as well as a better bidding strategy for PPC search engine internet marketing success.