Law firms, like corporate organizations, plans to undertake social responsibility programs. The main motive of this program is to become a part of social welfare by doing some good jobs. These programs can effectively enhance the market value and reputation of the firm. By this, culture of law firms gets similar to that of their client's culture. Thus, the staffs and lawyers can improve their work. In other words, social responsibility programs make a firm more concerned, generous and dedicated in terms of time and effort.

People are the products of any law firm, and the supporting staffs and lawyers are responsible for providing quality services on legal matters. Now, these "products" of a law firm can in many ways give their treasure, time and talent to social activities.

Focus and Approach

Social responsibility of a legal firm is to create a difference within the firm itself and within the profession and community. The best effort might not have the expected impact when it is not spread far and wide. When the efforts are much diluted, there is no scope for maximizing the value of the contribution. So, to make effective investment of the resources, law firms need 'social responsibility focus and strategy'. Efforts related to social responsibility are essentially authentic. The ability and culture of your firm will decide which effort you will avoid or pursue.

Social responsibility and culture of a law company represents the interest of all the supporting staffs together with the lawyers. Meaningful efforts are desirable, and employees' satisfaction, retention and recruitment, play a remarkable role. Legal services, the core product of any law firm, are the greatest tools to bring social change.

Good Policies Lead To Good Decision

'Strategy and focus' lay the foundation to build up successful social responsibility policies. A policy teaches you when you can say "YES" and when you can say "NO". In a law firm, all the partners are the owners and are free to use the resources. That is why it is quite hard to say NO in a law firm. However, a focused policy will make the task easier and at the same time keep the efforts of the firm on track.

Engagement

A correct social responsibility program not only engrosses checkbook involvement, it also encompasses professional and personal involvement. Active engagement of the staffs and lawyers is the top priority. A new attorney can attain success if he has involvement and engagement with its community, besides possessing legal skills. While providing a review of any lawyer, he should necessarily mention his community involvement.

Corporate sectors check the outcomes of the social responsibility programs undertaken by them and then use these examined result in implementing their efforts in the future. It is advisable that law companies must follow the same track and so the same. Corporate sphere is found to have benefitted from a strategically planned social responsibility programs. A program, having firm guidance and keen focus, is sure to have a greater impact. Commitment of talent and time is necessary for a law firm.