MLM network marketing does have exciting potential...
but is it recession proof? According to the Direct Selling Association, the industry, "is not recession -proof...
we call it recession resistant...
" Direct sales is a 30 billion industry that is holding strong even as retail sales numbers drop.
Historically, the US economy reflects a boom and bust cycle.
There tends to be a recession about every eight years.
During the down turns, network marketing has grown.
Actually the oldest network marketing company, Wachter's, was started in 1937, near the bottom of the Great Depression.
After the economic decline, that followed World War II, Nutrilite took off in 1945.
The economic slump in 1958 got Amway off to a good start too.
Mary Kay debuted during the downturn in the 1960's.
This theory held true in 1992, when Life Plus and a number of other companies started up.
Due to the same recession, the MLM company, Herbalife, had a huge growth spurt and became a billion dollar a company.
History continues to repeat itself.
During the depths of the recession, sales by major retail outlets took a dive, while direct sales soared.
During the early 2000's recession, MLM growth rates jumped higher than they were before the recession.
Today is the best time to start!People want to save money, get deals, earn, and stretch their dollar as far as it will go:
- Save Money- by participating in Network Marketing, you never pay retail prices again.
Members pay discounted prices and automatically save money on products you would normally buy. - Keep Money- If you own ahome business, in most MLM companies, the money you spend is translated into points that are used towards calculating your sales volume.
So instead of spending "disposable income" to shop, you can really let your money work for you.
Network marketing allows for a transfer of spending, enabling you to keep more money in your pocket and the opportunity to earn a residual income. - Wall Street- Many people that have put their life savings in the stock-market have been left with nothing.
Retiree's have hung up their golf clubs and come out of retirement and baby boomers are looking for ways to build a secondary retirement income.
Network marketing offers earning potential in a lousy job market. - Economy- Unemployment has reached all time highs, and the job market is bleak.
Network marketing offers exciting opportunities to earn money based on your own efforts. - Demand- Between 1946 and 1964 there were 76 million babies born, which at the time accounted for almost one third of the entire US population.
As these 76 million people reach their 50's and 60's, the market for products that make us look and feel younger is going to continue to boom and be in high demand. - Green Industries- The Eco friendly market is exploding!! Everyone is going green and a network marketing can position you to capitalize on this revolution.
- Trends- Network marketing is gaining mass appeal and is even being spotlighted in mainstream media.
Gone are the days of going off to college and being guaranteed a good job after four years.
Today there is economic turmoil and uncertainty.
Either you are going to be reactive and wait around and see what happens...
or you're going to be proactive, and assess the situation and develop a plan of action.
Now is the best time to start your network marketing business.
The future is bright.
Recession causes people to open their minds to alternate sources of income.
Additionally, consumers are looking for the best quality at the best prices.
Mlm network marketing is not recession proof, but this home business opportunity can be the instrumental tool to position yourself to gainfully adapt to a recessive economy.