If you're wanting to spruce up your home then the living room is an excellent place to start.
Often the centre of much of family life, as well as a location for entertaining visitors to your home, time and money is well spent here.
When we look at our homes we tend to do find that many of us share similarities.
The living room, often also known as the sitting room or the front room, is frequently at the hub of family life.
This is partly, of course, because of the amount of time some of us spend watching television.
There is no doubt that the appearance of the television set has transformed our lives in many ways.
Initially, the technology provided a way to get moving images into our homes.
Now, many decades later, it seems that many people love to spend hours in front of the television.
Whether or not this is really a good thing is certainly open to debate.
Would our time perhaps be better spent talking to our loved ones and finding out about the detail of how they spent the day? It's a debate that's ongoing but what's not in doubt is the fact that the television has become a focal point for many homes.
It explains why so many families still choose to gather in living rooms every evening.
But is it the only reason why the living room should be one of the most used locations in a modern family home? There are usually other attractions too.
The rise in the mixed use living room, often including a dining table, has had an impact too.
Given this situation, it's understandable that so many people look to spend money decorating this room.
Since it is so well used, it makes sense that changes here will have the maximum impact.
So what sort of improvements are popular at the moment? Many home owners have been looking to add unique touches.
In some cases, that's meant finding vases, cushions and accessories from boutique style shops.
For others, it's all about trying to find individual pieces of furniture that represent a certain sense of chic style.
Those items of furniture could be anything, from a new coffee table, to a stand on which to place the ever-present television set.
Alternatively, others are looking for new appliances to make a statement.
Electric fires have become a popular way of achieving this - they're often being installed for their decorative impact, just as much as for their ability to heat.
There are plenty of options available when you come to look at improving your living room.
Don't forget that, if like most families, your room is well used then your improvements will have a big impact.
It's important to use some creativity and to really set out to impress, while still achieving a look that is comfortable for the whole family.