Positioning is the process by which you can try to create an image or identity in the minds of your target market.
It is largely an area that exploited by big corporations, but as an individual you can make major strides in your marketplace by positioning and attracting the clients you desire.
Positioning has two main advantages: One, a better ability to sell; two a price premium.
In a market full of competition, positioning enables one to make a sale and this sale is not made by cutting price, but by charging more.
This is the ultimate winning dream of any business where you charge more without losing a market position.
This means you compete on the area of strength and not of weakness.
There are 5 ways you can do this.
(1) Using product characteristics This strategy focuses on product traits and benefits this gets the consumer.
The product may be imported and this illustrates durability.
It may be one that uses solar power and this gives immerse power saving and ability to use it where there is no electricity.
As a mobile marketer you may be offering a product like text message marketing which indicates superior and personalized marketing.
When you position a product this way, you give it uniqueness and so the ability to charge more while experiencing less customer resistance.
(2) Using pricing In most markets consumers equate price to quality.
Most people go to the market place with a preconceived price guide in mind.
If the product is on sale below this price guide, it will be considered substandard and therefore of poor quality.
One that is priced higher is assumed to have this tag because of the extra cost required to produce it.
A professional charging more will then be assumed to know what he is doing.
It will be assumed that his services are in demand and the market is willing to bears price.
(3) Using application You can expand your application or uses to make the marketplace feel less pain in price.
For instance mobile marketing uses cell phones to reach consumers.
Therefore with the touch of a button you can reach consumers instantly.
The beauty is SMS open rate is as high as 97% and an average text is read in under 4 minutes.
The SMS is personal and will always get to the right person.
This can be an excellent positioning strategy because it shows that text marketing is superior and can be give unique advantage to the marketer.
(4) Positioning strategy based on product process This is a process very often used in manufacturing.
The product handing at every stage can used to give the market a feeling of care and quality.
As a mobile marketer you can use you research processes customer segmentation to give market place a distinct advantage.
(5) Using a product class You can position yourself as the mobile marketing professional for restaurants, health care clinics, schools or retail store.
You can also position your product for different genders or age groups.