Everyone loves a bit of controversy, don't they? It seems no matter where you turn, there's someone or some agency stirring up controversy.
It doesn't matter who the target is either.
It could be anyone from your next door neighbor to the President of the United States.
And if you look at most of the magazines near the checkout stands at your local grocery store, you'll see that most of the headlines are of a controversial nature! -- President Obama's "Secret" Muslim Connection -- Charles and Camilla - Swingers? -- Brad's back with Jen! (And Angelina swears revenge!) See what I mean? These headlines are all over the news, the television - everywhere.
Now, here's the question - why use controversy in your ads? Simple.
Because controversy literally BEGS for attention.
And if you're able to effectively use it in your ads and marketing pieces, you'll have a huge advantage over your competition.
Imagine if you were to see an ad in which the headline read: "If You've Been In An Accident, Call 1-800-Lawyers for A Free, No-Obligation Consultation...
" That's nice, but it doesn't make me want to call the lawyers right away.
In fact, I was getting bored simply writing that last line! But...
What if you see a headline that reads something like this: "Former Malpractice Lawyer Reveals Legal Loophole that NO Las Vegas Lawyers Want You To Know About That Instantly Saves You An Additional $1,000 In Lawyers Fees...
" See the difference? A controversial headline typically does one thing that most "normal" ads don't do.
That is, it DRAWS attention to it like metal to a magnet.
If you can draw more attention to your ads than your competitors, then they'll be reading YOUR ads instead of your competition's.
And that can easily equal more profits for your business.
So never be afraid of a some healthy "controversy".
Your customers will enjoy the "unusual" ads and you'll find yourself smiling all the way to the bank.