One of the record holders in the world has been able to sell maximum number of cars during his fifteen years of work experience. Are you wondering what the secret behind his success is? It could be surprising to know that he was able to do so with the help of greeting cards. It did never matter what time it was, or which month came, but people bought cars. Cards would be sent by this person on occasions like Valentines Day, Christmas, birthdays and many more. By sending cards, it entered peoples subconscious and had the name of the company of this person and this way they thought about it and therefore it turned positive and took a shape of sales. It was more like becoming a part of so many families and although the purpose behind it was to increase sales but at the same time it created a reputation amongst people of the firm that this person represented. Rather, people received more number of greetings from this person than from their own family members.

What are the tactics that could be used?

Birthday cards: Every person wants his birthday to be special and this when you could send a card to your customer as there are better chances that the client would be really happy to see and in return would offer loyalty to your brand name.

To kids: Even more, if kids of your clients are sent cards then it would have stronger impact upon them and you could almost be sure that they would stick with your company and make purchases only from your firm.

Sending of cards at times least expected: Usually when there are festivals that are widely celebrated, it becomes obvious that firms send greetings to their customers but the real difference can be made when it is time when people are least expecting the same. They would surely be surprised to get it and this would boost the feeling in them to be loyal to your firm and appreciate the pains taken.

Customize: Putting company logo on them would only be one indirect way of marketing your brand name.

For designing cards there are various card maker tools available.