1.
Offer great content.
Prioritize your readers over SEO.
It is very important that you impress them as this is the only way to get the response you need from these people.
Start by offering them with complete, detailed, and useful information.
Ensure that each of your articles contain data that can help these people in their endeavors.
Then, write your articles based on your target audience's level of comprehension.
Use only those words that they're familiar with.
Keep everything simple so you can avoid causing confusion.
Lastly, make your articles short, tight, to the point, easy to skim through, and concise.
2.
Optimize your articles.
Now that you're finished writing your article, the next thing to do is to make them search engine-friendly.
Start with your title.
Ensure that you'll start it with the keyword that you're targeting.
Be careful not to repeat the same keywords on your titles.
Then, insert the keywords on your article body.
It's best if you put them on each of your paragraphs and they must be at least 100 words away from each other.
Right now, the acceptable keyword density is somewhere in between 1-2%.
That means, you'll get to use your keywords 3-6 times on articles that contain no less than 300 words.
3.
Check your articles.
Review your articles not only to make sure that they're free from grammar, typo, syntax, and factual errors but also to make sure that your keywords fit in.
They must not sound like you just needed to put them there otherwise, you'll surely turn your readers off.