The modern and forward-facing video production company is always on the lookout for new technology and innovation in video production and video cameras. A video production company that doesn't keep up-to-date with the latest developments in the industry quickly falls behind its competitors. Which is why news of the AG-3DA1 Full HD 3D camcorder from Panasonic Solutions Company is of great interest to companies in the video production industry.

The AG-3DA1 Full HD 3D camera is a twin-lens, integrated camcorder and it records to SD cards. The camera is seen to be an affordable and flexible solution for videographers and video production companies who wish to make use of the burgeoning 3D video technology. The camera is also easy to use and reliable €" all qualities that are essential to the modern 3D camera. Light (the camera weighs in at less than 6.6 pounds) and portable, the camera records up to 180 minutes of video and offers a whole host of professional interfaces and a built-in stereo mic plus camera remotes. Panasonic is known for its history of development and innovation in the field of technology, and also for the reliability of its products. The company is based in North America with subsidiaries all around the world.

AG-3DA1 Full HD 3D camera was recently voted as a recipient of the 2011 R&D 100 Awards, organised by R&D Magazine and judged by an independent panel. The awards are seen somewhat as the €Oscars€ of the technology world, a prize which honours innovation in technology and looks for the most significant technological products that graced the shelves in the past 12 months. R&D Magazine is a magazine for researchers, scientists, and engineers involved in research and development globally. The R&D 100 Awards have been in existence since 1963 and serve to honour innovative technology, for example the ATM machine, the fax machine, the halogen lamp, the LCD, the Nicoderm stop-smoking patch and HDTV.

The AG-3DA1 Full HD 3D camera was introduced onto the market in 2010 and is an innovation in the field of 3D video production. Its users vary from production companies and freelance producers to cable networks and web designers. The camera is also used by companies to record training exercises for clients. The AG-3DA1 Full HD 3D camera has been picked to head into space to help document the final journey of the NASA Space Shuttle to the International Space Station.

RAW Productions, based in London's West End, is a creative video production company with over 10 years' experience in broadcast and video production. RAW Productions specialises in the creation of great video for broadcasters, PR agencies, record companies, charities and corporate clients. Visit http://www.rawproductions.tv to find out more.