• Election brochures are valuable tools for keeping voters informed.directional vote sign image by Pix by Marti from Fotolia.com
  
  Campaigning for elected office involves lots of hard work on the part of the candidate, devoted volunteers, and staff members. Spreading the word on who the candidate is and what she is about is an important task. Creating a campaign brochure provides a fast way to send the candidate's message to large numbers of people. Campaign brochures can be mailed to people living in the candidate's district or handed out while canvassing an area. There are several ideas to consider when creating an election brochure.
  
  

Design

• Make the brochure eye-catching, but don't go overboard. Too many bright colors and graphics serve as a distraction rather than an attraction. Use graphics and colors that are consistent with the candidate's other campaign materials such as signs, buttons and website. Remember to keep graphics small as you're dealing with a small space. Use fonts that are easy to read like the serif family and avoid script fonts.
  
  

Photographs

• Be sure to include at least one picture. Make sure the picture presents the candidate in a flattering light. Putting a face to a name helps voters to better remember the candidate. If possible, include one professional shot and one personal shot, such as the candidate engaging in an activity with his family. This helps to humanize him in the eyes of voters.
  
  

Text

• Include text, but not too much. When voters are presented with large amounts of text, they often stop reading after the first couple of sentences. Keep your paragraphs as short as possible. Bullet points serve as a good tool for breaking down main ideas and itemizing things. Split the text into sections on different topics such as the candidate's biography, important issues and election date.
  
  

Candidate's Words

• Use the candidate's own words in part of the brochure. If possible, include an introductory letter written by the candidate. This can give voters a taste of the candidate's personality and adds a more personalized feel to the campaign material.
  
  

Proofread

• Have several people proofread the brochure and give feedback before sending it to the printer. Be sure there are no typos or inconsistencies.